About Truly Bookkeeping

Work with Us

We want every business owner to be informed, empowered, and inspired.


to make sound financial decisions based on insight they can count on.


to grow their business by utilizing technology for rock star systems and processes.


to find creative solutions that serve their client, increase revenue and keep expenses in check.

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You may be asking, “What can I REALLY expect from Truly Bookkeeping?”

Let's like each other

We believe working together shouldn’t be a drag so we look for clients who are excited about our partnership.

I think you’re awesome!

We believe our greatest achievements come from encouraging and supporting each other.

I didn't know that!

We believe the best partnerships are built on mutual respect for the expertise and experience of each other.


Meet Kelli Bagby

I’ve been interested in small business ownership ever since I was in high school. I have long admired entrepreneurs and business owners for your hard work, determination, and vision to create something for others that wasn’t there before.

I have seen the power of working for oneself- yes it’s tiring, all consuming, and scary! But the rewards, the flexibility, the purpose you feel working long hours for yourself rather than someone else is unmatched. I have seen how successful businesses can change the landscape of a neighborhood and consequently people’s lives.

I’m beyond thrilled to launch Truly Bookkeeping, a company whose mission is to help communities thrive through flourishing businesses. So much of what we know is determined by what we see around us. If we see businesses that are failing, our perspective on life and our own future will be skewed. However, if we see businesses that are thriving, we will be encouraged and full of hope for ourselves and neighbors about the possibilities for our future. That’s what I want to bring to communities.

I have 20 years of experience working with a variety of businesses including non-profits, social service agencies, breweries and investment advisors, to name a few.  I have an MBA from the University of South Florida and over 20 years of bookkeeping, operations, and finance experience. I have also obtained an education certificate from The American College for the Certified Financial Planning designation.

Technology has transformed the way we conduct business.  I use technology to enhance my virtual bookkeeping practice to ensure security and efficiency.

I am a Quickbooks Certified ProAdvisor as well as Cloud Best Practice Certified.

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Amy Hernandez

In the years of being a small business owner, Amy found her passion in providing financial support to other entrepreneurs and business owners. She went on to pursue that dream by earning a Master’s of Business Administration from the University of Texas (Hook ‘Em!) with a focus in accounting. She currently resides in Europe with her children and husband while he serves in the United States Army. When she is not taking care of our clients’ financial needs, she is driving her kids around and seeing as much of Europe as possible!!

We are beyond thrilled to have Amy on the Truly Bookkeeping team!


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